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How did Kaspersky Lab increase the sales of their antivirus software?

How did our expertise help Invitro Laboratory?

As a result of our clear development plan for its base product, Invitro labs made the decision to update their product which has a client base of 7 million

How did Witology get quality customers?

The crowd-sourcing platform removed key mistakes in its interface with the help of our expertise and attracted such clients as Sberbank, Moscow Government, and Agency for Strategic Initiatives

How did Laborkomplekt increase the loyalty of their clients?

Based on the results of our expert review, Laborkomplekt redesigned their online laboratory equipment store. As a result, customer satisfaction has increased, leading to greater loyalty to the store.

How did Ronikon improve its website?

Our expertise helped to highlight the key problems in client interactions and improve Ronikon’s website

Turn

the idea into a working prototype.

Improve

business results
of the current product.

Give recommendations

for improving
customer experience.

We are a highly experienced team of usability experts. We are always focused on solving complex business challenges. Our goal is to make easier and more pleasant interactions for clients of your interactive digital product (e.g., web site, mobile application, computer program), whilst improving promotion of your product through word-of-mouth.

We will help you choose an optimal set of services for your project

Assessment
Research
Design

1. When do you need it?

An expert review may be used at almost any stage of a project, whether you already have a product or are at the mock-up stage and need an early review and estimation.

2. Where do we start?

We will first ascertain your business goals and target audience, and we will have an initial scan of your product or mock-up.

3. What’s the procedure?

We will provide you with our custom Form to start the project. One of our experts can help you out with that. After that, we will compose a detailed list of the main groups comprising your target audience, which we will present to you for approval. Finally, our experts will analyze the product and compile a list of its strengths and weaknesses.

Usual timeline: 3-7 days.

4. What’s the result?

We will provide you with your detailed report describing all the issues your clients may face when using your product. The report will also contain our recommendations for addressing these findings. All the findings are ranked in order of importance.

1. When do you need it?

We recommend utilising this in the early stages of your project development, when you are setting up your conceptual design.

2. Where do we start?

We will collect information about your product (its conception or idea), your business goals and target audience.

3. What’s the procedure?

We will interview your product stakeholders in order to collect the necessary information. Based on this, we will select the most appropriate research method to use (interview, questionnaire, focus group etc.) and prepare the study. Finally, we will run the research and analyze the results.

Usual timeline: 5-10 days.

4. What’s the result?

We will provide you with detailed descriptions of your target audience groups (persona descriptions), including information about their goals and choices when using your product. You will also receive a full list of facts revealed in the research, proved by participants’ comments.

1. When do you need it?

Usability testing may be used at almost any step of a project, whether you already have a product or have an interactive mock-up that needs early review and estimation.

2. Where do we start?

We will first ascertain your business goals and target audience, and we will have an initial scan of your product or mock-up.

3. What’s the procedure?

We will interview your project stakeholders in order to collect information about your business goals and needs. Based on the interview results, we will compile a description of participant characteristics and compile a screener for recruitment, which is to be approved by you. After that, our experts will run a number of tests for each group of your target audience and record the results.

Usual timeline: 10-15 days.

4. What’s the result?

We will provide you with a detailed report describing all the issues encountered by participants during testing. The report will also contain our recommendations for fixing the revealed issues. All of our findings are ranked in order of importance.

1. When do you need it?

This is typically conducted in the early stages of project development, when the product conception and navigation is being designed or redesigned. This method facilitates customer centric compilation of classifications (e.g. a product catalog or a website menu).

2. Where do we start?

We will first ascertain your business goals and target audience, as well as your product classification, menu sections and other things you’d like to improve.

3. What’s the procedure?

We will interview your project stakeholders in order to collect information about your business goals and needs. Based on the interview results, we will compile a description of participant characteristics and compile a screener for recruitment, which is to be approved by you. After that, our experts will run the card sorting task with participants from each group of your target audience and record the results.

Usual timeline: 10-15 days.

4. What’s the result?

We will provide you with user-friendly classifications, such as a product catalog or website menu. The classification will be based on the words and expressions used by your clients.

1. When do you need it?

This is mostly employed when the product is already live and needs refining.

2. Where do we start?

We will first ascertain your business goals and target audience, as well as ask you to provide several variants of the user interface design.

3. What’s the procedure?

We will interview your project stakeholders in order to collect information about your business goals and needs, and get the materials ready for the test. After that, our experts will run the A/B tests for each group of your target audience and register the results.

Usual timeline: 5-10 days.

4. What’s the result?

We will provide you with a detailed report of our findings, including recommendations for the preferred version of your user interface design, as indicated by participants.

1. When do you need it?

This is typically used during the primary stage of project development, when the product conception is being formed, and the detailed design specifications are being determined. You may also use this process to redesign an existing product.

2. Where do we start?

We will first ascertain your business goals and target audience, ask for your insights into your product vision, as well as a list of its intended functions.

3. What’s the procedure?

We recommend starting with requirements elicitation. If you have a product to update, we recommend expert research or usability testing to estimate its pros and cons. After that, we will compile a list of the main groups (personas) within your target audience, including their characteristics, and work out the key scenarios for goal achievement for each user group. Finally, we will design the product structure and navigation and create the conceptual mock-ups as appropriate.

Usual timeline: 10-15 days.

4. What’s the result?

We will provide you with a report describing the main user groups and their characteristics, plus the report on the product interface conceptual model, including the descriptions of its key scenarios, the clients’ interactions with the product, the product structure and the conceptual mock-up of the main interface screens.

1. When do you need it?

It may be used at any step of a project, when you need to design a user interface for a new project or improve an existing product.

2. Where do we start?

We will first ascertain your business goals and target audience, gain an understanding of your product concept, as well as its functions.

3. What’s the procedure?

We would recommend starting with conception development. After that, we will create detailed mock-ups (with the option to include interactive elements) of the main interface screens with images of all visual elements (buttons, drop-down lists, menus, texts etc.). In certain cases, we can provide recommendations for graphic design themes (such as icons, welcome screens, background images, etc.), and visual style. We also have the capacity, where appropriate, to create specifications for the technical implementation of the product interface (i.e., illustrated text descriptions for each element behaviour) to be used by developers.

Usual timeline: 10-15 days.

4. What’s the result?

We will provide you with the detailed mock-up of the main interface screens including the images of all visual elements with their properties and behavior description.

1. When do you need it?

Graphic design can be utilized at any stage of a project, whether you need to create graphic design for your new project or improve the product you have.

2. Where do we start?

We will first gather your business goals and target audience, product conception and mock-up, which we will use to conduct an initial scan.

3. What’s the procedure?

We recommend starting with project development. After that, we will work out the detailed graphic elements (icons, welcome screens, background images etc.) in accordance with your conception and mock-up.

Usual timeline: 10-15 days.

4. What’s the result?

We will provide you with a layered graphic file (usually in Adobe Photoshop .psd format), including separate layers.

1. When do you need it?

This can be applied at the project layout and technical implementation stages of development. We provide designer supervision to assist in the implementation of the mock-ups we have designed.

2. Where do we start?

To begin, we will need access to your designed product, even if it’s no more than just a test platform.

3. What’s the procedure?

We will run a number of revisions (3-4 as a rule) of the designed product and report on all the revealed discrepencies between your product and our detailed design mock-up. We will also advise your developers (in person or online) on the technical implementation of the detailed interface mock-up we’ve designed. During the project development, we will help you find new or alternate solutions for technical specifications, marketing and other project issues (e.g, in case the project deadlines are changed)

Usual timeline: 10-15 days.

4. What’s the result?

We will provide you with the results of the interactive computer product prototype created by your developers (as a list of mismatches between the detailed mock-up and the product user interface conception), plus our oral advice and recommendations concerning the product interface in the process of its development.

Our clients

Laborkomplekt

Alexander Pisarev, Board Chairman:

One thing we were positive about – something had to be done about our site. Only we had no idea what exactly that would be. We needed to figure out the real site mission, the way to move on, the things to improve. The expertise helped us find the weakest spots, reveal the first and foremost, set our priorities.

Read more

Why did you pick U-expert in the first place?

We actually first met Artem back in 2004, when we had our site created, and even back then he gave us some verbal advice on it. Too bad we thought it too innovative at the time. Much to our regret, we didn’t draw upon Artem’s services back then, but now we’ve finally caught up with it.

What’s your opinion on the work done? Were the deadlines met? Did you enjoy working with U-Expert?

It happened a few months ago, so I don’t recall the details. You basically remember things when there are some faults and flaws. But there were none.

What did you finally get? Was it any good for your business? What conclusion did you draw about it?

Of course, the expertise proved to be extremely good for us. We realized our needs and the type of a site we needed. We got an exhaustive report on our further step-by-step actions. We finally could start a full-scale work on our new site.

What did you particularly like about the U-Expert work style?

We liked the attitude – no formal approach, extensive advice shows a thorough study of the problem. And since the given advice proves our own thoughts right, we rest assured it’s gonna work. However, it takes an expert to handle the curves. Here the U-Expert professionals provided us with multiple detailed consultations on the subject, and showed exceptional competence and customer-centric approach.

Would you say your investments are covered?

Absolutely. The expertise shows the way to go straight away. And when you know exactly what to do and where to go, you can do your job faster rather than being led by intuition only.

Would you recommend U-Expert to other companies?

Tell you the truth, I wouldn’t recommend them to anyone because I’d like to keep them for us only. We love the results and we’d like to keep it this way for many years. I would eagerly hire U-Expert on a full-time basis.

Invitro

Invitro Information Technologies, Timur Titov, Head of Development Department:

What was your situation or problem?

The thing was, we had another company develop and design our product for us. The result seemed unsatisfactory both for us and for our customers, so we had to engage a more qualified company.

Read more

Why did you decide to invest in a usability study with U-Expert?

We had an awful lot of issues to be solved about the interface, but the solutions offered by developers or users didn’t look reasonable enough. So we figured to run the expertise and let the professionals reveal the weak spots and thoroughly work out the interface from A to Z, with all the scenarios and details considered. The options needed by our users are mostly local, and some options based on a certain business idea may turn out pretty user-unfriendly. Conversely, the solutions offered by developers may be technically smart, but neither user-friendly nor handy for the company.

Why would you pick U-Expert and Atrem Kouznetsov in particular?

We’ve been working with Artem since 2011 and I like the interfaces they design. It’s hard to find an expert that would grasp the very essence of the product and create a beautiful and thought-through interface.

Can you say a few words about the work procedure? What was it like? The teamwork, the deadlines, the response time?

First we met the U-Expert employees and discussed the challenges. After that, the experts compiled the description and the mock-up of the challenges in the Basecamp project management system. Then we studied and commented the mock-up and passed it to the designers for the further production.

Did you enjoy the process?

We really did, especially on the conveyor stage, when we could use the mock-up as a visual instruction for software manuals. The mock-up visualizes every detail, with comments to every element, describing the response for each action. This makes the work so much easier. The mock-up may also be used as a presentation or for writing a user manual. It’s a multi-functional thing.

Can you say a few words about the IDIC method used for the usability expertise?

There’s nothing I can actually say about the IDIC method, because it’s the company’s inner workings, but I definitely like the result. I think the most important thing is that the U-Expert team are skilled and qualified. There are lots of things to be considered by the designers. They were all considered, which I liked.

What did you like the most when dealing with the U-Expert Company?

We liked the final output the most, not to mention the nice people on the team 🙂 The result is what really matters, and it’s a really great job!

Would you say your investments are covered?

You can always find a specialist to build a simple site with no design. But in our case usability and traffic was essential, and we got it by means of a simple but functional interface. I think the investments are covered, because there’s no need in further investing in advertisement or other product promotion. The product sells itself and becomes popular as is. It’s like Apple among other mobile devices – simple and user-friendly.

One last question. Would you recommend U-Expert and Atrem Kouznetsov in particular?

I absolutely would, but not at the expense of our projects. When Artem gets available in some 2025, he’ll take up your projects 🙂

Medapharm

Aleksei Parfiriev, Head of Sales Department:

What was your situation or problem?

We had a very complicated design and a complex website structure. The portal was very bulky and old, containing about 60 000 articles that took years to collect. It needed to be updated.

Read more

Why did you decide to invest in a usability study with U-Expert?

We faced the problem of numerous denials revealed by the Yandex. Metrica.

Why did you pick U-Expert and Atrem Kouznetsov in particular?

Upon the recommendation.

What was it like working with U-Expert? What was the teamwork like, the deadlines, the response time?

It was a qualified and timely job. Well done!

What did you finally get? Was it any good for your business? What conclusion did you draw out of it?

For me, it’s the investment in the future in the first place. You’ll have your project optimized with the effect for years to come. Our cooperation was definitely well worth it.

U-Expert uses their proprietary ICID method for the usability expertise. What do you think of the results?

This method applies many factors and gives a smart and elaborate result, which we liked.

What did you like the most when working with the U-Expert Company?

Efficient response.

Would you say your investments are covered?

Yes, they do get eventually covered.

Would you recommend U-Expert and Atrem Kouznetsov in particular?

Absolutely. Their service is essential for the companies who are looking for a way to increase sales.

Expert advice and usability testing of the 5 main company products.

Over 10 user studies in Russia and abroad (USA, France, Germany and others), concept development for all flagship products, design and designer supervision. Assistance in establishing the design department, creating user interfaces, plus staff training.

Associates since 2008.

Full range project development for Yandex Advertiser Network, from requirements elicitation and conception design to detailed mock-up design and designer supervision, including 5 internal interfaces for the company’s employees.

Usability consulting for the leading company services: Yandex.Market, Yandex.Disc, Yandex.Mail among others.

Assistance in establishing the design department, creating user interfaces, plus staff training.

Full-range project development for the company mobile application, from requirements elicitation and conception setup to detailed mock-up design and designer supervision.

Detailed visionary design of their Dropbox-like data storage web-service to be used by small groups. Designer supervision in the production stage.

2 full-range project developments, from requirements elicitation and conception design to detailed mock-up design and designer supervision. We designed 2 mobile applications for iPad: one for the front office and the other for the company finance department.

Usability research conducted on the web platform through crowdsourcing. Designing the service key pages. Usability consulting on further development of the project.

Setting up and running a series of training sessions for the company developers concerning usability and user interface design.

Setting up and running a series of training sessions for the company designers and developers concerning usability and user interface design.

Earlier, a full range project development of all company flagship products; research and usability consulting. Establishing the user interface design department with process debugging.

Usability research on the company website.

Full range project development from requirements elicitation and conception design to detailed mock-up design and designer supervision for the company website. The company e-shop contains over 5000 products. Our card sorting method was used for building up the catalogue structure.

Associates since 2014.

Expertise and usability testing of the 6 main company web-services and interactive products.

6 full range projects from requirements elicitation and conception design to detailed visionary mock-up design and designer supervision. We designed 3 user account interfaces: for the doctors, the patients and the enterprise users.

We also designed the web versions of the front desk, as well as the paramedic nurse automatic work space for all medical offices owned by the company in Russia and abroad. Usability consulting concerning the further development of the company products and services.

Associates since 2009.

2 user studies of IT infrastructure web-service monitoring systems used in Russia and the US.

Usability consulting concerning web-service improvement and development.

Usability research conducted on the company website.

Usability consulting concerning improvements and developments of the company website.

Frequently Asked Questions

What is the right moment for engaging your services?
If you are in the process of designing a new product or redesigning the one you already have, and you want to make it user-friendly with minimal friction points, the sooner you contact us, the better. We generally start working with you after you’ve come up with the idea for your product.

This doesn’t mean, though, that it is ever too late to start thinking about how to improve your customer’s experience later on. You are welcome to contact us at any stage of your project development, even at your website or product release or later. We will always stand for both the interests of your clients and your business interests.

How much do your services cost?
The price strictly depends on your project size and your demands. We will submit our business proposal as soon as we get the information on your project. Our services start from RUR 30,000. Contact us via our site or by phone and we’ll immediately reply to your request.
Do you offer the project conception and design?
Absolutely. This is what we do. Contact us via our site or by phone and we’ll provide you with the information you require.
Do you make turnkey sites?
Every business has its professionals and experts. We don’t specialize in website development or programming. We specialize in expertise, research, project development and design. However, we have a list of business partners we can recommend who’ve been developing and programming websites for many years.
We are located in a different city or country. Can we become your clients?
Absolutely. We’ve got extensive experience in this area. Contact us to find out the next steps to take.
We want to improve our website, but we have no idea where to start. What do you suggest?
If you already have a website, it’s best to begin with a diagnostic assessment to reveal its strengths and weak points to identify areas in need of improvement. We offer 2 kinds of services for this: expert review and usability testing. Contact us and we will recommend the best option for you.

Our address

Moscow, Osenniy Bulvar Street, Building 3



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